Clarity in the visitor experience is essential, whether you are a museum, church, UNESCO site, or city. Visitors want to enjoy and learn about the destination. Problems with navigation—such as outdated paper maps or physical displays—can weaken the overall experience. This guide explains how to improve the visitor experience, your reputation, and word-of-mouth recommendations so you attract more visitors.
1. Keep information up to date.
When visitors arrive—especially if they’ve paid for entry—they expect accurate and current information. Maintaining this can be challenging when relying on printed paper maps and brochures. Mistakes or outdated details are often discovered only after thousands of copies have been printed. Information may change, but cannot be updated until the next print cycle. Although this might seem minor, visitors can quickly lose trust when they realize the information is inaccurate.
2. Visitors love reading information in their own language.
Did you know that only 17% of the world’s population speaks English? This means 83% does not—highlighting the importance of providing information in visitors’ own languages. This makes content more accessible and enhances their experience by adding a personal touch.
The Reveel platform translates all visitor information into 28 languages with one click. We’ve helped travelers from over 50 countries and achieved a 4.8/5 rating in our partners’ guidebooks—proof of the value of multilingual information.
3. A picture says more than a thousand words.
Images often spark more interest than text; visitors are especially drawn to varied visuals. Seeing both what a place looks like today and how it looked 50 years ago is often more engaging than reading long descriptions.
The Reveel platform allows you to add unlimited images to your content. You can even schedule different images to appear at different times. For example, some partners show summer and winter images depending on the season, providing a seamless experience and the impression that the content is always up to date.
Great visitor experiences – Why are they important?
Even if many guests visit a destination only once, word of mouth has a huge impact. Studies show that 70% of travelers trust travel recommendations from friends. By offering an exceptional experience, you increase the likelihood of attracting new visitors through social media and leaving a lasting impression on future generations.
